Netflix is now more expensive, as the streaming giant has raised its monthly subscription prices in the US, effective today. The standard plan is now $15.50/month (up from $14), while the 4K offering is going up to $20/month (from $18). The basic plan, is going up to $10/month from $9.

New subscribers will pay the increased rates immediately, while existing members will see their monthly rates go up "gradually," according to The Verge, which has all the pricing details.

Price hikes are normal for Netflix, with increases coming about every two years. "We're updating our prices so that we can continue to offer a wide variety of quality entertainment options. As always we offer a range of plans so members can pick a price that works for their budget," a spokesperson told Reuters.