Watch Grouplove's "Ways To Go" video after the jump.
Directed by Cameron Duddy, "Ways To Go," the lead single from the band's forthcoming Spreading Rumors album, features Grouplove rocking out in a mansion, where a young Kim Jong-un is just waking up to start his day. As Grouplove's electro-pop chorus plays in the background (and Zucconi dances emphatically in a Nirvana-inspired getup -- #subtext?), Kim searches for a shirt to wear. Should he grab the military shirt, a military shirt, or a military shirt? Hey, how about a HAWAIIAN shirt stuffed in the back of the closet? YEP, that's the one.
In fact, Kim seems so engulfed in Grouplove's good tidings, that he spends the rest of his day promoting peace: He shakes his groove thing down the halls, he unshackles three frightened captives, and he even pulls a classic hippie move of placing a flower in a soldier's rifle. See how music can change the world? Maybe Grouplove should think about storming the United Nations building like P***y Riot did with that Russian cathedral? Er, as long as no one gets arrested, of course.
Grab Grouplove's Spreading Rumors album when it streets on Sept. 17.