Nintendo Switch is the Best-Selling U.S. Video Game Console for 10 Months in a Row

REDMOND, Wash.–(BUSINESS WIRE)–The Nintendo Switch and Nintendo Switch Lite systems have combined to sell over 15 million units in North America since the launch of the flagship Nintendo Switch system in March 2017, according to internal data from Nintendo. Through September, Nintendo Switch sales in North America were up more than 20% year to date. In the U.S. alone, Nintendo Switch has been the best-selling video game console for 10 months in a row, according to the NPD Group, which tracks video game sales in the United States.

“As we enter our third holiday season, Nintendo Switch is creating smiles and enjoying broad appeal, with more than 15 million consumers across North America playing their favorite games whenever and wherever they like,” said Nintendo of America President Doug Bowser. “And this holiday, we are bringing Nintendo Switch owners even more fresh and unique entertainment experiences, like Ring Fit Adventure, Luigi’s Mansion 3, Pokémon Sword and Pokémon Shield, and Mario & Sonic at the Olympic Games: Tokyo 2020, adding to the system’s large and diverse library of games.”

To date, 14 Nintendo Switch games in North America have sold more than 1 million units, with four selling more than 6 million: Mario Kart 8 Deluxe, The Legend of Zelda: Breath of the Wild, Super Mario Odyssey and Super Smash Bros. Ultimate. Franchises like Mario Kart and Super Smash Bros. broke records on Nintendo Switch, with their latest iterations selling faster than any other games in the series.

Multiple games from publisher and developer partners have also achieved significant sales, such as Mario + Rabbids Kingdom Battle from Ubisoft, Minecraft from Mojang AB and Fortnite from Epic Games.

Nintendo Switch also receives strong indie support, with standouts like Stardew Valley from ConcernedApe, Cuphead from Studio MDHR, the Overcooked! series from Team17 Digital Ltd. and Untitled Goose Game from House House.

After seeing a steady release of games this year like Super Mario Maker 2, Fire Emblem: Three Houses, ASTRAL CHAIN and The Legend of Zelda: Link’s Awakening, the Nintendo Switch family of systems is ramping up for the holiday season with launches of big games like Luigi’s Mansion 3 on Oct. 31, Pokémon Sword and Pokémon Shield on Nov. 15, and Ring Fit Adventure hitting stores tomorrow, Oct. 18.

Nintendo Switch is a home video game console that can be played on the go, and is available in stores at a suggested retail price of $299.99. Nintendo Switch Lite, a dedicated handheld version of the system, is available in stores at a suggested retail price of $199.99.

Remember that the Nintendo Switch family of systems features parental controls that let adults manage the content their children can access. For more information about other features, visit https://www.nintendo.com/switch/.

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch system and the Nintendo 3DS family of portable systems. Since 1983, when it launched the Nintendo Entertainment System, Nintendo has sold more than 4.7 billion video games and more than 740 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy, Game Boy Advance, Nintendo DS family of systems, Super NES, Nintendo 64, Nintendo GameCube, Wii and Wii U systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/.