President Reggie Fils-Aime says what's holding the system back is a lack of compelling software that makes use of the GamePad.
The Wii U is struggling, but it's not because of the platform's name, according to Nintendo of America president Reggie Fils-Aime.
Asked by Kotaku if naming the console Wii 2 would have helped matters, Fils-Aime said, "The challenges we're facing with Wii U are not issues of the name."
Fils-Aime added that Wii U sales in the United States stand at 1.5 million units, fewer than half of the system's 3.61 million worldwide global sales.
It's not the name that is keeping the Wii U from growing in popularity, but rather a lack of compelling software that makes use of the GamePad, Fils-Aime said.
"The issue is the lack of a steady rate of software launches to motivate the consumer to drive buzz and engagement and to highlight the wide variety of uses of the GamePad. That's the issue," he said.