Promotional material for unannounced PopCap title surfaces teasing reveal at E3 this week.

The Plants vs. Zombies franchise could be expanding into a new genre.

Image credit: Gamekyo

A photo of promotional material published by Gamekyo (via Polygon) reveals Plants vs. Zombies: Garden Warfare, reportedly a new game from PopCap Games and Electronic Arts.

The photo appears to have been taken inside the Los Angeles Convention Center, the site of this week's 2013 Electronic Entertainment Expo.

In addition, a "reliable" source has told Kotaku that Plants vs. Zombies Garden Warfare is an all-new shooter based on the popular tower defense-style game.

Adding credence to the leak, www.pvzgardenwarfare.com currently redirects to PopCap's website. EA has previously teased shooter-related spin-offs, including "Grass Effect" and "Dead Face," parodies of the Mass Effect and Dead Space franchises.

Plants vs. Zombies 2 launches July 18 exclusively for iOS devices.

E3 2013 takes place June 11-13 in Los Angeles, though EA's media briefing is slated for Monday, June 10 at 1 p.m. PDT. GameSpot will be on-hand at the event.

For more on E3, check out GameSpot's extended preview of the trade show below.

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