While strolling through my local Target this weekend something in the toy aisle caught my eye… which was exactly what it was designed to do.   Playmates Toys has redesigned the packaging for their Ninja Turtle movie product.  Just in time for the holidays AND the DVD/BluRay release this month they revamped not only the shape and layout of the cardback, but also the name of the product.    The new card features the orange and white Nickelodeon logo at the top along with a “portrait” of the turtle in the package (as opposed to having all 4 brothers on the old card) and they have gone back to calling the product “Teenage Mutant Ninja Turtles” (like on the animated series)  instead of just “Ninja Turtles.”  The also swapped the direction of the j-hook on the card which may result in more people knocking the figures to the floor as the flip through the pegs.

In the images below the new cards are on the left and the older packaging is on the right.

Teenage Mutant Ninja Turtles is out on DVD and Blu-Ray on December 16th.