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Amazon Prime Day kicks off this Tuesday, July 12. Every year, Prime Day offers one of the best opportunities to pick up a 4K TV for a great price. And this year, the savings have started early, as Amazon has discounted a variety of 4K Fire TVs that are great for those who are shopping a budget. There are also some nice 4K OLED TV deals right now that will appeal to those looking for a high-end option that excels with gaming on PS5 and Xbox Series X. We've rounded up the best Prime Day TV deals so far. We'll continue to update this list as more TVs are marked down, and don't forget to check back on July 12 for more Prime Day TV deals. Whether you're looking for a big 4K TV for your living room or a budget secondary TV with streaming access, there's likely something in Amazon's sale that will interest you. From cheap Insignia and Amazon-branded TVs to higher-end Toshiba models, there's a solid variety of options up for grabs. Plus, the discounts are massive. Some of the TVs are seeing roughly 50% discounts. And you can save hundreds of dollars on some of the best 4K OLED TVs on the market right now. Just like with all Prime Day deals, you have to be an Amazon Prime member to take advantage of these early deals. If you aren't a member already, you can sign up for a free 30-day trial to shop early deals as well as discounts during the main event. And gamers will definitely want to have Prime right now, as Amazon is currently giving away 25 free games for members, with more to come during Prime Day. You can also save big on Amazon's Luna controller, which is great for cloud streaming as well as regular PC gaming.
LG C1 4K OLED 55" TV
$1,097 ($1,500) If you own a PS5 or Xbox Series X, the LG C1 is our top recommendation for 4K TVs. With a beautiful 4K OLED display that offers a 120Hz refresh rate, the C1 is ideal for current-gen gaming as well as home entertainment. This smart TV has Alexa voice commands, Dolby Cinema, HDMI 2.1, and a dedicated gaming mode that gives you the best picture possible for your games.
Sony Bravia XR 4K OLED 55" TV
$998 ($1,298) The Sony Bravia XR A80J is another excellent 4K OLED TV. Along with having HDMI 2.1 and Dolby Vision HDR, this Bravia has Sony's superb XR tech that enhances contrast, which gives the A80J an incredibly vivid and rich picture. The Bravia XR is also equipped with HDMI 2.1, which is particularly great for those who game on PS5 or Xbox Series X.
Toshiba Class M550 4K Fire TV
Up to $700 off Toshiba's recently released M550 4K Smart Fire TV is a nice option for those looking for a new TV for their living room without breaking the bank. Available in three sizes--55, 65, and 75 inches--the M550 has impressive features for the price. it's equipped with DTS Virtual X audio and has Dolby Vision and HDR 10+. The M550 is on sale for 50% off or more, regardless of which size you choose. The 75-inch model is only $700, the 65-inch is $500, and the 55-inch is just $350.
Toshiba C350 4K Smart Fire TV
Up to $170 off If you want a TV from a trusted brand like Toshiba but want to save a bit of money, you can get the C350 model for even less. It has many of the same features as the M550, but it's lacking HDR 10+ (it has regular HDR 10) and is graded at a 120 Motion Rate rather than the 480 rate of the M550. If you plan on gaming a lot on your new TV, we'd recommend the M550. You can choose between four different models at the sale price: 43" ($230), 50" ($290), 55" ($310), and 65" ($430).
Amazon Fire TV 43" 4K
$200 ($370) Amazon's own 43-inch Fire TV is on sale for only $200. It could be a great choice as a secondary TV in your home. We wouldn't recommend this for someone who will mainly be using the TV for gaming. Still, at $200, you can't go wrong here.
Amazon Fire TV 55" Omni Series 4K
$300 ($560) This 55-inch Omni Series 4K Fire TV is a step up from the Amazon TV above. It adds hands-free Alexa support and two-way video calling.
Insignia 42" Class F20 Series 1080p Fire TV
$170 ($270) If you're shopping for a TV for the bedroom or maybe for a child and aren't worried about 4K video, you can save by picking up this 42-inch Insignia TV. It's still a smart TV with the Amazon Fire TV interface, but it's only capable of rendering video in 1080p resolution.
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