Peripheral maker CEO says company will not cancel orders placed using the code, even though company stands to lose "insane amount" of money.

Computer peripheral maker Razer will honor an unauthorized coupon code it discovered this week that granted United Kingdom shoppers 90 percent off their orders. Writing on Facebook (via Polygon), Razer CEO Min-Liang Tan explained that Razer could legally cancel orders placed using the code, but won't because of its longstanding consumer-first policy.

"While we have the option of cancelling the orders legally, we’ve always had a customer-comes-first policy at Razer and in respect of this incident, we have decided to honor the orders that were placed using the unauthorized code by Razer fans buying single products for their own use," Tan wrote.

Honoring the 90 percent off code will result in Razer seeing an "insane amount of losses" due to products being sold significantly below costs, Tan said. Despite this, he explained that Razer wants to "do right by the community" and so will honor the codes.

"Our focus is on doing the right thing for our fans, the gamers and the community, not for resellers or users to profit from this," Tan said. "That’s not gaming, that’s not our deal."

Tan explained that it will take weeks--and months in some cases--to processes and ship all orders. This is due to the high volume of orders and the fact that many of the items users purchased were backordered to begin with.

"We appreciate everyone’s patience, and we thank all of our customers for their support. Game on," he wrote.

Razer recently launched its own gaming tablet, the Razer Edge. For more, check out GameSpot's extended coverage of the device.

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