Robosen’s Robust Robotic Expertise and Proprietary Servo Motors Provide Seamless Auto-Converting Capabilities, While the Immersive Mobile App and Numerous Voice-Activated Commands Bring Next-Gen Technology and Advanced Programming to Fans For a One-of-Kind-Entertaining Experience 

(Los Angeles, CA and Shenzhen, China)—October 21, 2022—Robosen Robotics, a leading innovator in the field of robotics, today announced they have once again collaborated with Hasbro to create an awe-inspiring, interactive TRANSFORMERS robot – the new “Elite Optimus Prime.” Fans of the original cartoon and blockbuster movies can now enjoy bringing to life the leader of the Autobots with this collectible robot featuring advanced programmable capabilities, voice-activated interactions and state-of-the-art auto-converting technology. The Elite Optimus Prime is available for purchase at Robosen.com and retails for $699.00 USD.

Featuring over 5,000 components, including an incredible 60 microchips and 27 high-precision servo motors, the 16-inch tall Elite Edition Optimus Prime is crafted and engineered by Robosen’s talented robotic experts to provide fans an unparalleled interactive experience. The new robot is a lighter, more compact version of the limited edition Flagship Optimus Prime robot that launched last year and features all of the same capabilities. The Flagship robot is currently available on Robosen.com for $1,200USD.

Equipped with 80 phrases voiced by the legendary actor Peter Cullen, and over 43 pre-installed commands, this authentically designed Optimus Prime comes ready for battle and entertainment right out of the box. You can walk, punch, blast, drive and convert your Autobot leader at the touch of a button, the swipe of your finger or at the command of your voice.

To add to the endless creative opportunities, the advanced programming capabilities come to life with the Robosen app, allowing users to customize their Elite Optimus Prime with their own unique actions and sequences.

The Elite Optimus Prime comes with a premium foam protective travel case, the Engergon Axe with swivel back grip, the Ion Blaster with integrated light and switch (built-in battery included on the Blaster), a charging adapter and two built-in rechargeable lithium-ion batteries (1200mAh).

“We are excited to bring this lighter, more compact Optimus Prime to fans of the franchise,” said Sean Tang, Director of Robosen USA. “The re-engineered scale offers a smooth, fast conversion, making the Elite Optimus Prime more agile and speedy, which we’re thrilled to once again bring to life for all our fans and customers, through our collaboration with Hasbro.” 

About Robosen 

Robosen Robotics is an innovator in the field of robotics, leading the way in digital drive technology, artificial joint driving algorithms, force feedback technology, artificial intelligence, and programming. For more information, please visit https://www.robosen.com

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About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.

The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)

© 2022 Hasbro, Inc. All Rights Reserved.