Roku already serves as one of the most popular streaming devices, and is even integrated into some TV models. And now, the streaming platform company is building and designing its own TVs, with pricing between $120 and $1,000.

At CES in Las Vegas, Roku revealed that it has 11 TV models planned for release this spring. The sets will range in size from 24 to 75 inches and fall under two labels: Roku Select and Roku Plus series. Select series hardware will come with Roku voice remotes, while Plus gets voice remote Pros. For those unfamiliar, the Pro changers feature USB charging, a headphone jack, and a lost device finder.

"Our goal is to continue to create an even better TV experience for everyone," said Mustafa Ozgen, president of devices at Roku, in a press release. "These Roku-branded TVs will not only complement the current lineup of partner-branded Roku TV models, but also allow us to enable future smart TV innovations."