Men’s shave brand Schick Hydro announced today its partnership with the ultimate super hero franchise, Transformers, featuring the ultimate alliance of “Technology That Transforms.” The partnership features:
Dedicated TV Commercial: The collaboration launches with a new TV commercial directed by renowned filmmaker and Transformers veteran, Michael Bay. The exclusive spot features the Schick Hydro 5 razor transforming into the Schick Hydro brand super hero, Hydrobot, with a fist bump from Optimus Prime for protecting mankind one face at a time.
Limited Edition Collectible Razors: Fellow fan men can experience a great shave with the new, limited edition, collectible Schick Hydro handles, featuring fan favorite Autobots and Decepticons (Optimus Prime, Bumblebee and Megatron). Available now at your local mass, drug and grocery retailers.
One-of-a-kind Comic Book: The book features a dedicated Transformers storyline, unveiling the origin of the Schick Hydro brand super hero (Hydrobot) alongside Optimus Prime, Bumblebee and Megatron. Authored and illustrated by industry notables, John Barber and Steve Kurth, the book will be available in digital form in early May on the IDW and Transformers Comic Book apps.
In-Store Offers/Promotions: Fans can also get in on the action at participating Walgreens stores, where they can ‘Shazam’ different in-store displays for a chance to win $5,000 in May and get free movie tickets beginning June 4 (with a $15 purchase of Schick Men’s Razors or Edge Shave Gel).
