Section: TV
CBS advertiser presentation goes big, broad and goofy
by TV News Headlines - Yahoo! News | May 16, 2012 at 10:34 pm
|
NEW YORK (TheWrap.com) - For its upfront presentation to advertisers, CBS went big, broad and a little goofy - words that also describe many of its shows. The network's upfront at New York City's Carnegie Hall on Wednesday had the feel of a big, grinni...
|
No Comments
Top
|
Networks don’t like Auto Hop, but what about viewers?
by TV News Headlines - Yahoo! News | May 16, 2012 at 9:21 pm
|
NEW YORK (TheWrap.com) - The least popular thing on TV is Dish's new ad-skipping feature Auto Hop - at least among network executives. But that doesn't mean viewers won't embrace it. The question is whether they'll still like it if it leads to higher D...
|
No Comments
Top
|
Turner Broadcasting partnering with Funny or Die
by TV News Headlines - Yahoo! News | May 16, 2012 at 6:31 pm
|
NEW YORK (TheWrap.com) - Turner Broadcasting announced a strategic partnership with Funny or Die in which the broadcasters' digital sales force will become the exclusive seller of advertising opportunities with the humor site. TBS, TV's highest-rated c...
|
No Comments
Top
|
|
|