Audio brand from 50 Cent to create collection of officially licensed co-branded headphones featuring Marvel’s iconic Super Heroes
DELRAY BEACH, Fla.–(BUSINESS WIRE)–SMS Audio, LLC (www.SMSAudio.com), a premier audio headphone and accessories brand from Curtis “50 Cent” Jackson, announces a strategic collaboration with Marvel to launch an officially licensed co-branded line of on-ear wired SMS Audio headphones. Continuing its focus on the establishment of strategic alliances in 2015, SMS Audio will also support the Marvel relationship with key global marketing initiatives and event support.
The SMS Audio Marvel collection will consist of four models branded with popular characters and will be available for pre-order in June 2015, with full purchase availability in July at SMSAudio.com and participating retailers.
“We’ve always held the belief that growth comes from remaining authentic to our core demographic, while cultivating brand advocates in more niche audiences,” said Brian M. Nohe, president. “Our collaboration with Marvel speaks to that theory, and will bring SMS Audio unmatched brand exposure to a widespread fan base.”
Blending various elements from the existing SMS Audio Sport and licensed collections, the new Marvel on-ear wired headphones will be IPX4-rated for resistance to sweat and water along with perforated ear pads. In addition to 3D embellishments with texturized branding on the ear caps to depict the respective Marvel character, the on-ear headphones will have folding hinges, removable cord with microphone and a carry case.
The Marvel product line provides SMS Audio with unmatched brand exposure to a passionate demographic, and is another example of the growth the audio brand continues to experience through its global alliances.
To coincide with the excitement from Marvel’s recently released movie lineup, the SMS Audio Marvel collection will be available for pre-order and purchase in June and July, respectively, at an MSRP of $99.95 at SMSAudio.com and select retailers.
For more information about SMS Audio and its full product offering, visit www.SMSAudio.com.
About SMS Audio, LLC
A global premier audio headphone and accessories brand, SMS Audio, LLC is dedicated to improving the way people experience music by combining technology, function and style to bring a superior level of sound, comfort and fashion to every product. Delivering studio-mastered sound, the SMS Audio line includes a full range of premium headphones, earbuds, and accessories designed to meet the needs of various consumer segments.
SMS Audio and its founder, Curtis “50 Cent” Jackson, are committed to establishing conscious capitalism and helping those in need through its partnership with Feeding America, the nation’s leading domestic hunger relief charity, on behalf of local food banks. Each purchase of SMS Audio products, in-store or online at www.SMSaudio.com, will help its commitment to provide one million meals annually to food insecure families throughout the United States. Together we can solve hunger.
About Marvel Entertainment, LLC
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit marvel.com.© 2015 MARVEL
