SNOOPY SETS THE STYLE STANDARD, AS PEANUTS WORLDWIDE ANNOUNCES AN ARRAY OF NEW LICENSEE AGREEMENTS
WITH RENOWNED INTERNATIONAL BRANDS New York, NY (June 17, 2014) – (Virtual Press Office) — The world’s most stylin’ beagle, Snoopy, once again sets a new aspirational standard as Peanuts Worldwide announces a wide array of new licensing agreements with some of the world’s hottest high-end brands. The products—which range from Fay apparel to Lancaster handbags to Lladro figurines—will appear at retail throughout 2014 and 2015.
“We are delighted that Snoopy continues to be a trend-setter around the world—as evidenced by these important licensing deals with international brands who have well-earned reputations for fresh, forward thinking,” said Leigh Anne Brodsky, Managing Director, Peanuts Worldwide. “We anticipate that these high-end goods will inspire a whole host of exciting new products at a variety of price points and continue to reinforce that Peanuts is a fashion and lifestyle brand as it heads into its 65th year.”
The new international Peanuts licensees include:
PRET-A-PORTER PEANUTS
From the authentic male sensibility of Trainerspotter to the romantic flair of designer Katty Xiomara, from the leading-edge style of Italian fashion brands Depeche and Fay to the casual Brazilian beach scene epitomized by Havaianas flip-flops, Peanuts will be worn everywhere by everyone who’s anyone in 2014 and 2015.
Depeche, the leading-edge Italian fashion brand whose name pays homage to legendary rock band Depeche Mode, will produce a line of outerwear for women. Launching Spring 2015 in Italy.
Trainerspotter, the men’s fashion house that reflects the combined vision of two collectors of vintage sportswear, denim, military and cultural ephemera, creating garments of integrity and genuine authenticity, will produce Peanuts-themed apparel for men. Launching Fall 2014 through Spring 2016 globally.
XISOCHO, from Portuguese designer Katty Xiomara—whose work has been described as “elegant,” “poetical,” “idyllic” and “romantic”—will create a line of high-end apparel for women. Launching Fall 2014 around the world.
Fay, a division of Tod’s, will continue their partnership with Peanuts for a Woodstock-centric collection for women. Launching this Fall worldwide.
Criminal Damage, the East London label whose printed items span the dark and macabre to the bright and bold with all-over prints or understated classic designs, will create a line of unique streetwear with a trend-led edge for men and women. Launching Summer 2014 with two collections per year around the world.
Alpargatos, the Brazilian casual footwear company famed for its Havaianas brand, has created a line of Peanuts-inspired Havaianas flip-flops. Peanuts is the only license for Havaianas to span across all ages, 0 to adult. Launching their worldwide program this summer.
THEY’RE IN THE BAG!
The Cambridge Satchel, the award-winning British bag company, and Lancaster, one of the leading names in the French leather goods and accessible luxury markets, will create a series of Peanuts-themed handbags and additional accessories.
The Cambridge Satchel, winner of numerous fashion and business awards for its leather bags “lovingly handmade” in Britain, offers a Peanuts-inspired collection of leather handbags and accessories for men and women. Launching this Fall around the world.
Lancaster, the French leather goods company whose keywords are innovation, constant change, fashion consciousness and trendiness, will produce three collections of “Snoopy by Lancaster” leather and canvas handbags and accessories for women. Launching this Fall worldwide.
GORGEOUS FIGURES
Acclaimed Spanish luxury figurine company Lladro will create high-end porcelain figurines that combine handcrafted sophistication with the approachable charm of Snoopy and Charlie Brown. Launching early 2015 worldwide.
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