PlayStation company Sony recently increased its investment into Elden Ring and Bloodborne studio From Software's parent company, Kadokawa, and the move might involve a push into non-gaming projects.

PlayStation's Hermen Hulst told Reuters that the company thinks first and foremost about video games, but transmedia efforts through its PlayStation Productions division may be on the table as well.

"You should think of collaborations on the game development side first and foremost, but it's also not unthinkable with our PlayStation Productions efforts that we explore opportunities," Hulst said.