Providing a unique insight into popular culture from 20+ years working on toys and collectables.
Greensboro, NC – February 25, 2019 – Spector Creative, LLC, a leading branding and retail consulting firm announced today is launching an innovative YouTube channel (Spector Creative) providing insight, trend talk and commentary on the toy industry and collectables. In addition the channel will provide original content and educational videos.
“At Spector Creative we have decades of combined experience in the toy industry and are often asked the same type of question as conventions and by fan sites. This includes diverse subjects such as production issues (“what is tooling?”), creative choices (“how do you decide which characters to make as toys?”) and personal reflections. We have often addressed these issues in blogs and interviews, but for the first time on YouTube we are providing entertaining and insightful videos to bring these answers to a larger audience.” says Scott Neitlich, Owner and Creative Director of Spector Creative.
In the past two decades the toy industry has changed dramatically with the decline of master toy licenses and the emergence of more collector channels. Additionally, with the loss of key retailers such as Toys R Us, new and emerging sales venues have affected distribution, price points and the toy buying experience.
“Our goal is to provide parents and toy fans of all ages with an inside look at industry standard processes as well as a reflections on the creative process. Additionally, our channel will feature original content (Cute talking Cats anyone?) and educational material about history, literature, language and pop culture.”
Spector Creative, LLC is a privately held consulting firm with a proven record for identifying unmet needs in the market, Spector Creative partners with major Fortune 500 companies and individual entrepreneurs to develop and bring product to market to meet these needs. Offering services ranging from a packaging refresh to total product development with content and marketing solutions, Spector Creative has 35 years of experience in sales, e-commerce and branding to help clients find creative solutions together. For more information about Spector Creative and all their innovative services, please visit www.spectorcreative.com
