After a year’s hiatus the holders of various Star Wars toy an collectibles licenses will be back again with an all new FORCE FRIDAY product release event.   In the past Toys R Us has been the primary partner in these events so it will be interesting to see if Lucasfilm chooses a new primary partner for this announcement that was made today on StarWars.com

Let the countdown begin.

Triple Force Friday, the latest in a tradition of Star Wars product launches, is set for October 4, Lucasfilm and Disney announced today. The event will see the debut of brand-new products inspired by three of the year’s biggest Star Wars releases, including:

• The highly anticipated, final installment of the Skywalker saga, Star Wars: Episode IX
• The first-ever Star Wars live-action series, The Mandalorian, set to debut exclusively on the upcoming streaming service, Disney+.
• The latest title from EA and Respawn — Star Wars Jedi: Fallen Order — a brand-new action-adventure game releasing holiday 2019

Products spanning categories from toys to collectibles, housewares, books, apparel, and more will go on sale beginning at 12:01 a.m. on October 4. As with past Force Friday celebrations, stores around the world will join the festivities with in-store events and midnight openings.