Valve shared news of how it generated sales from their successful digital event with a reminder to developers and publishers to register their games since October's Steam Next Fest is upon us.

With the absence of in-person game demos and events in 2020, Valve created the Steam Next Fest to offer multitudes of game demos for fans to download. Several developers used it as an opportunity to talk about their games via livestreams during the event. The Next Fest garnered hefty player participation that led to increased engagement and profit, according to Valve's data.

Last year, "The median game saw daily wishlist additions jump 421% during the fest, compared to the two weeks leading up to the event," Valve explained. About a month after Next Fest, the rate of daily wishlist additions was still 15% higher than it was two weeks before the event.