Playmates Toys to Introduce New Toy Line Based on Teenage Mutant Ninja Turtles Film

El Segundo, CA – June 18, 2014 – Playmates Toys, the creative force behind the successful Teenage Mutant Ninja Turtles toy line over the last three decades, is set to introduce a new product line inspired by Paramount Pictures and Nickelodeon Movies’ summer blockbuster film, Teenage Mutant Ninja Turtles, directed by Jonathan Liebesman, written by Josh Appelbaum & André Nemec and Evan Daugherty and produced by Michael Bay, hitting theaters August 8. The movie line of toys will include an assortment of products for Turtles fans, including action figures, vehicles and role play gear.

“We are proud to introduce an all-new line of toys that reflect the personalities and distinctive look of the Turtles in the movie,” said Karl Aaronian, Senior Vice President of Marketing, Playmates Toys. “The range of toys will provide kids and fans of all ages with a one-of-a-kind ninja play experience that brings their favorite characters from the film to life.”

“Playmates has outdone themselves yet again, with an incredible product offering for the Teenage Mutant Ninja Turtles movie,” said Manuel Torres, SVP Global Toys and Publishing, Nickelodeon Consumer Products. “These products – from action figures to role play toys – will provide hours of play, collectability and deepen our fans’ connection to the beloved brand.”

The new Teenage Mutant Ninja Turtles movie toy line from Playmates Toys will feature the following action figures, group vehicle and role-play gear:

Action Figures

The action figure collection will include basic action figures, 11-inch figures and deluxe feature figures. The action figures are highly detailed, fully articulated and uniquely sculpted to reflect the Turtles’ appearance in the movie. In addition, each figure comes equipped with unique accessories. The basic action figures vary in heights from 4.0 inches to 5.5 inches. The collection includes Leonardo, Donatello, Michelangelo and Raphael, as well as Splinter, The Shredder, Foot Soldier, April O’Neil and Raphael in Disguise.

The Combat Warrior Deluxe Figures are highly detailed, fully articulated and uniquely sculpted, with heights ranging from 5.25 inches to 6 inches. The Turtles’ legs can be squeezed to trigger battle actions. The collection includes Leonardo with quick cut katana action, Donatello with smack-down spinning staff action, Michelangelo with triple terror twist nunchuck action and Raphael with serious slashing sai action. 

The 11-inch figure collection includes the four Ninja Turtles.

Vehicles

The Turtle Assault Van is packed with ninja action features, allowing kids to drive the Turtles into their next battle and recreate their favorite scenes from the movie. Features include a spring-powered Turtle torpedo, launching luge assault vehicle, pop top hatch and side attack ramp. The control cabin holds the basic Ninja Turtles action figures.

Role Play Gear

With the Ninja Combat Gear, kids can transform themselves into one of their favorite heroes in a half shell from the film. Each set includes the Turtles’ signature weapon and bandana, allowing kids to see if they have what it takes to become a Ninja Turtle. The collection includes Leonardo with katana sword, bandana and two hand guards, Michelangelo with Nunchuck, bandana and two hand guards, Raphael with two Sais and bandana and Donatello with Bo Staff and bandana.

About the Teenage Mutant Ninja Turtles Movie

In this modern-day iteration of the popular franchise that has captivated audiences of all ages for decades, the Turtles must work with fearless reporter April O’Neil (Megan Fox) and her wise-cracking cameraman Vern Fenwick (Will Arnett) to save New York City and unravel Shredder’s diabolical plan.  Based on the Teenage Mutant Ninja Turtles characters created by Peter Laird and Kevin Eastman, written by Josh Appelbaum & André Nemec and Evan Daugherty, Teenage Mutant Ninja Turtles is produced by Michael Bay (director and executive producer of the blockbuster Transformers franchise), Andrew Form, Brad Fuller, Galen Walker, Scott Mednick and Ian Bryce, and directed by Jonathan Liebesman (Wrath of the Titans).

About Playmates Toys

With a history of over 40 years, Playmates Toys is today among the most well-respected and innovative marketing and distribution companies in the global toy industry with a proven history in the creation of imaginative products as well as the development and management of profitable, long-term brand franchises. Key brands include TEENAGE MUTANT NINJA TURTLES, HEARTS FOR HEARTS GIRLS and WATERBABIES. From its offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 60 countries worldwide. For more information, visit http://www.playmatestoys.com or http://facebook.com/playmatestoys

About Nickelodeon

Nickelodeon, now in its 35^th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com.  Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).

About Paramount Pictures

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

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© 2014 Paramount Pictures. All Rights Reserved. Teenage Mutant Ninja Turtles and all related titles, logos and characters are trademarks of Viacom International Inc.