Limited edition “live-event” Marvel’s Captain America: Civil War products will only be available in Pop-Up Movie Theater Locations across the US, including a collectable Commemorative Ticket and “Tour T-Shirt”

NEW YORK, NY- May 3, 2016 – Whose team will you be on May 6th when the battle in Marvel’s Captain America: Civil War begins? Be the first to see and experience the faceoff of the Super Heroes with limited time “The Battle Begins” merchandise only available in movie theaters. The Araca Group, a renowned live entertainment merchandising company, has joined forces with DCPI and Marvel Entertainment to bring live event merchandise to moviegoers nationwide. The Araca Group will open 88 Pop-Up Retail locations in movie theaters across the continental US selling eleven limited-time products making up the “The Battle Begins” Collection. Check out thebattlebeginsmerchandise.com for specific locations.

This special Marvel’s Captain America: Civil War merchandise collection will only be available in select movie theaters and feature products for both Super Hero teams and features unique artwork specifically released as part of this assortment. Marvel fans of all ages will find something for them from a variety of fashion forward t-shirts, custom sweatshirts, hats and more. A highly collectible item is sure to be Marvel’s Captain America: Civil War commemorative ticket in a ceramic holder, individually numbered with a limited edition of 5,000.

“We aim to expand the movie going experience by bringing fans unexpected products in a unique shopping experience” said Michael Rego, Chief Executive Officer of The Araca Group. “We are thrilled to offer fans limited-time Marvel’s Captain America: Civil War merchandise for the ultimate live-event experience.”

The Pop-Up Retail Locations will open May 6th in theater lobbies for a limited time, so don’t wait to get your Marvel’s Captain America: Civil War products before they are gone.

About The Araca Group
Founded in 1997, Araca is a renowned theatrical production and brand management company with operations positioned around the world. Araca works closely with new and established music, entertainment licensing and theatrical clients to manage intellectual property and identify retail solutions carefully tailored to support the marketing strategy of each property. To learn more about the Araca Group visit our website www.araca.com.

About Marvel Entertainment, LLC
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit marvel.com.© 2016 MARVEL