THE LEGO GROUP REVEALS DETAILS OF JANUARY 1, 2015 GLOBAL LEGO® BIONICLE® LAUNCH

-Richly Reimagined Storyline Will Engage Fans of All Ages-

NEW YORK, New York City Comic Con (October 9, 2014) – The LEGO Group, makers of the world’s leading construction toys, today unveiled detailed product information, principle graphic design and a video short for the LEGO® BIONICLE franchise onstage at New York City Comic Con. Featuring a range of constructible action figures, LEGO BIONICLE is based on a new and engaging storyline that will be available globally on January 1, 2015.

“We are thrilled to announce the relaunch of the LEGO BIONICLE franchise, which was one of our most popular LEGO franchises and our first ‘constraction’ or constructible action figure line,” said Michael McNally, Senior Director of Brand Relations, The LEGO Group. “We are eager to introduce and immerse a new generation of children in this rich character-driven world and can’t wait for fans of all ages to interact with the new story.”

Can the Toa Save Okoto From the Latest Threat?

The new storyline takes place on the mythical island of Okoto, where the forces of darkness are on the move and the evil Makuta is once again materializing. He is overcome by the desire for the three mythic masks that will cast the world into darkness – the Mask of Creation, the Mask of Control and the Mask of Ultimate Power.

The desperate island inhabitants enlist six heroes – each masters of a sacred element – called the Toa- to help save their beloved island. The Toa must embark on a quest for Okoto’s ancient power masks that will allow them to unlock the full potential of their elemental powers. Only when the heroes are united, will they be able to battle the forces of evil, defeat Makuta and save Okoto.

To help fans bring the exciting story to life, The LEGO Group will offer a variety of exciting new LEGO BIONICLE sets from each of the different factions, ranging in price from $9.99 – $19.99 each:

• Beginning January 2015 six new protector sets will be available including LEGO BIONICLE Protector of Jungle, LEGO BIONICLE Protector of Stone, LEGO BIONICLE Protector of Water, LEGO BIONICLE Protector of Earth, LEGO BIONICLE Protector of Ice and LEGO BIONICLE Protector of Fire.

• In addition, six Toa sets will be also available in January 2015 including LEGO BIONICLE Gali – Master of Water, LEGO BIONICLE Pohatu – Master of Stone, LEGO BIONICLE Lewa – Master of Jungle, LEGO BIONICLE Onua – Master of Earth, LEGOBIONICLE Kopaka – Master of Ice and LEGO BIONICLE Tahu – Master of Fire, along with a Lord of Skull Spiders.