Remember LG showing off a high-concept prototype of a rollable OLED at CES a few years ago? Well, it's finally getting a wide consumer release in the United States--but it'll cost you a pretty penny. For the privilege of owning one of the most unique TV sets on the market, you'll have to shell out $100,000.

So what do you get for the price of a high-end Tesla? LG's Signature OLED R display is a 65-inch 4K smart TV that has the bells and whistles you'd expect, like support for 120 Hz refresh rates, HDR, low-latency modes, a variable refresh rate mode, and four HDMI 2.1 ports. It's also compatible with a bunch of third-party services like Google Assistant, Amazon Alexa, Apple Airplay 2, and Apple Homekit. And, of course, the real reason why the display is so expensive is that it can roll down into its base, disappearing from view.

The TV has technically been buyable in the U.S. previous to this release. However, LG never published a price for it and required potential customers to call into a sales representative in order to place an order.