Collectibles to be Sold Exclusively in Key Stores

SAN DIEGO, CA – Through an exclusive partnership with retail industry giants, Hot Topic and BoxLunch, Thrilljoy will launch its premium series of upscale, fan-first collectibles to select stores nationwide. This collaboration leverages Thrilljoy’s innovative offerings with the fan-first retail network for collectors and pop culture fans alike. Thrilljoy.com will launch as the ultimate direct-to-consumer platform, offering an expanded product range and exclusive releases. This dual-channel strategy ensures fans have unparalleled access to Thrilljoy’s coveted creations while driving significant foot traffic to brick-and-mortar locations. Thrilljoy Pix! collectibles will debut in select BoxLunch and Hot Topic stores starting December 3, with the Beetlejuice Pix! exclusive to these retailers. Additional IPs and products will be introduced in the future.

Brian Mariotti, CEO and Founder of Thrilljoy, stated: “This exclusive partnership with Hot Topic and BoxLunch represents a pivotal alliance in the pop culture sector, perfectly aligning with our strategic vision. By joining forces with these industry leaders, we’re poised to revolutionize fan engagement through our collectibles. Together, we’ll create and deliver exclusive, high-demand products that set new standards for fan experiences. This collaboration empowers us to tap into a passionate consumer base, driving foot traffic and sales while reinforcing our position as innovators in the $422 billion global collectibles market.”

Rick Vargas, Senior Vice President, Merchandise and Marketing at BoxLunch, added: “At the heart of our mission is the unwavering commitment to provide our customers with exclusive collectibles that truly capture the spirit of fandom. These unique items not only enhance the shopping experience but also significantly boost foot traffic at our retail locations. This partnership solidifies our dedication to delivering highly coveted products that resonate powerfully with our fans, inviting them to engage with our brand and explore our stores.”

About Hot Topic

Founded in 1989, Hot Topic was the first retailer to bring alternative apparel and accessories to malls across the country. Today, Hot Topic is a cultural icon and fandom haven for shoppers obsessed with music, entertainment, and all things pop culture. With over 630 store locations across the U.S. and Canada, and online shop at hottopic.com, Hot Topic serves as a source for community, discovery, and inspiration, and continues to appeal to generations of fans. For more information, visit hottopic.com and follow @hottopic on TikTok, Instagram, Facebook, and Twitter.

About BoxLunch

BoxLunch is a specialty retailer offering a curated collection of licensed pop culture merchandise. With every $10 spent across the retailers’ themed product offering of apparel, accessories, home goods, gift and novelty, and collectibles BoxLunch will provide a meal to a person in need through its philanthropic partnerships. To join the movement and help in the fight against hunger visit BoxLunch in-store or online at www.boxlunch.com to learn more on how you can get involved in your local community. BoxLunch is headquartered in CA and currently operates over 268 stores throughout the US. For more information, please visit our e-commerce website and Facebook.com/boxlunchgifts or follow us on TikTok, Twitter and Instagram at @BoxLunchGifts.

For every $10 spent, BoxLunch will donate at least one meal to Feeding America®. $1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. BoxLunch guarantees a minimum of 10,000,000 meals (monetary equivalent of $1,000,000) to Feeding America and partner food banks from February 4, 2024 to February 1, 2025. Meal claim valid as of 2/4/24 and subject to change.

About Thrilljoy

Founded by former Funko CEO Brian Mariotti, Thrilljoy is a revolutionary collectibles company dedicated to crafting high-end, artisan products that resonate with passionate fans and collectors. With a commitment to innovation and quality, Thrilljoy aims to redefine the collector experience through meticulously designed items, unparalleled packaging, and a vibrant community. The company celebrates diverse interests across pop culture, including sports, music, and gaming, fostering genuine connections among enthusiasts worldwide.