Following a successful launch in 2014, Action Figure Work Day has set Friday, March 6th 2015, as the second annual Take Your Action Figure To Work Day.
Take Your Action Figure To Work Day began when Randy Ham brought a Teen Titans Raven variant to work with him and posted a few photos of her in his office. He got so many positive responses, he decided to do it again, and see how many other people would participate. With only 3 days to prepare, he set Friday, March 7th, 2014 as Take Your Action Figure To Work.
People were encouraged to bring an action figure to work and post pics on social media using the #actionfigureworkday. Online invites were sent out, event pages were set up, and texts were furiously typed. Within a day, the event was picked up by a couple of news outlets, blogs, and several retailers and toy companies (Hastings Entertainment, NECA Toys, My Face On A
Figure, and others).
By the evening of March 6th, tweets with the hashtag started coming in from Singapore and New Zealand. All day, from all over the world, social media was full of pictures of action figures
at work.
This year, Action Figure Work Day revamped with a new logo, a streamlined hashtag, #afwd2015, and a new website (actionfigureworkday.com). The campaign has also enlisted the
help of My Face On A Figure, so that participants can purchase a customized action figure of themselves through a link on the Action Figure Work Day website.
‘The goal of #afwd2015 is simply to share a love of action figures and pop culture across the web,’ says founder, Randy Ham, ‘We just wanted to create a social media holiday like no other.’
