Unicorno Series 2 and First-Ever Donutella Mini Plush

Los Angeles, Calif. – December 4, 2012 – tokidoki, the pop culture brand meaning “sometimes” in Japanese, is thrilled to release its second series of Unicornos and the first-ever collection of Donutella & Her Sweet Friends Mini-Plush.

tokidoki fans have been waiting for the second series of the beloved Unicornos and will be thrilled to see some of the new additions such as Sakura – the Geisha Unicorno and the first ever rocking Unicorno – Rodeo.  Each one is 2” PVC sold in a blind box promoting collectability of all 11 characters.  MSRP is $7.95

Donutella and her sweet friends come to life for the first time as 4” fabric plush.  Each character has a loop so they can easily attach to backpacks and go anywhere.  Each is sold in a blind box with a suggested retail of $9.95.

Both series will be available at specialty stores nationwide, tokidoki stores, and tokidoki.it.

About tokidoki®

tokidoki, which translates as “sometimes” in Japanese, is the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold.  Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. This innovative company is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships with the likes of mega brands such as, Hello Kitty, Karl

Lagerfeld, LeSportsac, Barbie, Onitsuka Tiger, Marvel and others. tokidoki is sold in its own retail stores located in Milan, Los Angeles and Santa Monica, CA. For more information, please visit www.tokidoki.it.