JULY 2 – New York.  To jumpstart the release of their forthcoming revival of MARS ATTACKS trading cards this fall, The Topps Company, in conjunction with IDW Publishing, will give away an exclusive, limited edition tie-in card at San Diego Comic-Con, July 17-21.   This exciting exclusive will be distributed only at San Diego Comic-Con and will feature brand-new hand painted artwork by science fiction artist Eric Wilkerson.

The card, entitled “Invasion Begins” will be card #0 and will include an all-new story that will kick off the upcoming Mars Attacks: Invasion card set, the first all-new story-based MARS ATTACKS card set in more than half a century, due in stores this October.  The upcoming set will include all-new artwork by some of the industry’s top talent, including Earl Norem, Joe Jusko, Greg Staples, Glen Orbik, Alex Horley, Sanjulian, Dan Brereton and others.  The story will tie in to current and upcoming MARS ATTACKS comics from IDW.

During San Diego Comic-Con, fans will be able to pick up the exclusive #0 card at the IDW booth (#2643).  Quantities will be strictly limited and supplies are expected to go fast.

For more information on MARS ATTACKS, follow on facebook: www.facebook.com/MarsAttacks, and read the continuing adventures of the new Mars Attacks published by IDW.

About The Topps Company, Inc.

Founded in 1938, The Topps Company is the preeminent creator and brand marketer of trading cards, collectibles and distinctive confectionery. Topps’ leading sports and entertainment products include MLB, NFL, Star Wars, Garbage Pail Kids, BattleTech and Mars Attacks, among many others. For more information, visit www.topps.com.