JAGEX TO OFFER BOTCON ATTENDEES THE EXCLUSIVE CHANCE TO RESERVE THEIR NAME FOR THE UPCOMING TRANSFORMERS UNIVERSE MMO

CAMBRIDGE, UK – APRIL 11, 2012 – Jagex, one of the largest independent games developers and publishers in the world, today announced their plans to attend BotCon 2012, the official Hasbro sponsored TRANSFORMERS fan convention. Members of the TRANSFORMERS UNIVERSE development team will be attending the official fan convention at the Hyatt Regency hotel in Dallas, Texas, to unveil further details of the game and offer attendees the exclusive chance to reserve their TRANSFORMERS character name for the upcoming game, due for release in late 2012.

This is the first time fans will be given the chance to reserve their names and will ensure that those attending the event will be able to choose their side, pledge their allegiance, and reserve their TRANSFORMERS character name ahead of everyone else.

In addition, attendees visiting the Jagex booth will have the opportunity to meet with members of the development team, attend a behind closed doors TRANSFORMERS UNIVERSE panel discussion, and preview the latest game trailer ahead of its public release.

Representatives from the TRANSFORMERS UNIVERSE development, graphics and community management teams will be attending the event, including the following staff who will be taking part in the TRANSFORMERS UNIVERSE panel:

Kelly Vero: Principle Writer

As Principle Writer, Kelly provides the story structure and narrative design of the main over-arching and multi-nodal stories within the TRANSFORMERS UNIVERSE MMO. Kelly is responsible for evolving the TRANSFORMERS storyline and ensuring the game fits into the existing TRANSFORMERS lore.

Steve Huckle: Art Director

As Art Director, Steve is responsible for all artistic direction for the game and manages the team of graphic artists, modellers and concept artists. Steve’s primary role is to ensure that the graphics accurately portray the TRANSFORMERS world and offer users an unbeatably immersive experience.

Eddy Dew: Community Manager

As Community Manager, Eddy oversees the community engagement team behind the game, acting as the bridge between the development team and the fan base, through social media, TRANSFORMERS forums, 3rd party fansites and events.

The TRANSFORMERS BotCon convention runs from the 26th – 29th April at the Hyatt Regency hotel in Dallas, Texas. Those wishing to attend and meet the team can still purchase tickets from the official website: http://www.botcon.com/.

For more information about the game and to register your interest, simply visit: www.transformersuniverse.com.

About TRANSFORMERS

The TRANSFORMERS brand from Hasbro, Inc. has delivered “MORE THAN MEETS THE EYE” action to legions of fans around the world for more than 25 years.  As one of the hottest global entertainment properties, TRANSFORMERS captures excitement through action figure play, movies, television, digital gaming, comics, and more.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies.” Learn more at www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.

About Jagex Games Studio

Jagex Games Studio is a multi-award winning games developer based in Cambridge, England. Jagex specializes in the development of high quality browser-based games and is the largest independent games developer and publisher in the UK.

Jagex has a long-standing reputation for creating the world’s best online games and for developing hugely popular, high quality, accessible, free-to-play games and for providing an unbeatable community experience for millions of players around the world. Jagex has developed and self-published over 40 online titles, including the world’s most popular free multiplayer online game, RuneScape.com.