Ubisoft abandons Watch Dogs trademark – What does that mean?

Ubisoft has abandoned one of half-a-dozen trademarks it holds for upcoming open-world game Watch Dogs, but it doesn't mean the much-anticipated open-world game is canceled.

As spotted by a NeoGAF forum member, Ubisoft on February 1 abandoned its main Watch Dogs trademark after the publisher filed an "express abandonment" request. This request was filed by none other than Ubisoft CEO Yves Guillemot. You can see the full request here.

The trademark, U.S. Serial No. 85642398, is the principal Watch Dogs trademark and covers "game software and electronic game programs." Interestingly, the abandonment came just three days after Ubisoft was granted an extension on the trademark.

Ubisoft continues to hold five trademarks for Watch Dogs. These include trademarks covering "online computer games," game instruction manuals, toys, TV shows and theatrical performances, and clothing like pajamas and "infants' one-piece garments."

It's possible that Ubisoft's abandonment of this Watch Dogs trademark means the game's title has been changed or that administrative issues mandated such an action. We don't know and a Ubisoft representative was not immediately available to comment.

Watch Dogs has not only drawn praise from critics, but is expected to be a major revenue driver from Ubisoft upon release later this year, making any thoughts of its cancellation very unlikely. The game was originally expected to launch in November 2013, but was later delayed to spring 2014.

Filed under: Video Games

Top

No Comments »

Leave a Reply




Back to Top