Lupe Fiasco (and some kids) stage a play about a very powerful word in "Bitch Bad."

Earlier this summer, Lupe Fiasco dropped two songs with two different messages. While on "Around My Way (Freedom Ain't Free)," we saw Lupe muse away on the flaws of the American Dream, he also released a song commenting on a word we're all familiar with (for better or worse) in "Bitch Bad." The "Bitch Bad" video expands on the song's story arc of a young man and woman in three acts, growing up with the impact of that word, and what it means to each of them.

Watch Lupe Fiasco's "Bitch Bad" video after the jump.

Appearing on RapFix Live today to premiere the video, Lupe spoke about the need to bring the discussion of the word to the forefront. "I just wanted to have a conversation, just to put it out in the world and discuss it," he said. During the interview, Lupe also told Sway that the main target of that conversation is kids. "That's why we put the children in the video," he said, in aims to involve them in a discussion that is already important to their lives. Using provocative imagery and wordplay is nothing new to the Chicago rapper, but here Lupe hopes that he isn't the one doing the talking. "I'm saying it to get you to talk about it." Well said, Lupe... or not said. You know what I mean.

+ Watch Lupe Fiasco's "Bitch Bad" video.

Photo credit: Getty Images