Warner Bros. Discovery CEO David Zaslav has commented on the future of the company's entertainment business, saying he believes that some of its biggest franchises are "underutilized" and that this is actually one of the firm's biggest growth opportunities. He made his point using an analogy about cookies.

During a speech at the Goldman Sachs Communacopia + Technology event, he singled out franchises like Harry Potter, DC franchises like Superman, Batman, and Joker, along with the fantasy franchises Game of Thrones and The Lord of the Rings. He said these are franchises people around the world know and will spend time and money on, if they are deployed correctly.

"The good news for us, is it's underused. We haven't done a Superman in 14 years [note: Man of Steel was released in 2013 and Batman vs Superman came out in 2016]. We haven't done Lord of the Rings in a decade. We haven't done Harry Potter in 12 years [note: the third Fantastic Beasts, set in the Harry Potter universe, came out in 2022]," Zaslav said. "It is as if we have the best cookie. But we haven't been able to get it on the shelves yet. We might have the best cookie. But if you go to the grocery store, and it's not on the shelf, you can't create the value out of it."