In the wake of receiving the lowest possible grade from the Better Business Bureau--an "F"--Valve business development lead Erik Johnson has pledged that the company will do more to improve its customer service efforts.

Speaking with Kotaku, Johnson said Valve sees feedback sources such as Reddit as being far more important for customer service issues than The BBB, where Valve has received 717 complaints.

"We have a lot of work to do there. We have to do better." -- Erik Johnson

"The BBB is a far less useful proxy for customer issues than Reddit," Johnson said. "We don't use them for much. They don't provide us as useful of data as customers emailing us, posting on Reddit, posting on Twitter, and so on."

Other gaming companies, including Electronic Arts and Activision Blizzard, have perfect A+ ratings from The BBB.

Johnson went on to admit that Valve's customer service, overall, has not been as strong as it should be. He pledged that Valve will do more in this area in 2015.

"The more important thing is that we don't feel like our customer service support is where it needs to be right now," he said. "We think customers are right. When they say our support's bad, our initial reaction isn't to say, 'No, it's actually good. Look at all of this.' It's to say that, no, they're probably right, because they usually are when it comes to this kind of thing. We hear those complaints, and that's gonna be a big focus for us throughout the year. We have a lot of work to do there. We have to do better."

As for how Valve plans to go about doing this, Johnson said the company must "do a variety of things," including building customer support mechanisms directly into the Steam client.

"We need to understand what's the most efficient way to solve customer problems," he said. "Right now we're in a state where we're doing a bunch of technical work on thinking through how does a support issue get raised, who has to see it, how do refunds get issued within Steam--we've done a poor job on all of that up to this date. We think it's something we really need to focus on."

It's been a busy time for Valve. Earlier this month at the Game Developers Conference, the company announced its own virtual reality headset, showed off the final version of the Steam Controller, and revealed new details about the Steam Machines lineup.