Epic's free-to-play battle royale game Fortnite is very popular, but not everyone knows what it is. Presumably in response to all the hype around Fortnite over its blackout and subsequent re-launch, singer Lady Gaga asked her 80 million followers, "What's fortnight?"
The responses from big brands and personalities came in swift and were hilarious.
The official Twitter Gaming account said, "It's the ARTPOP of video games," referencing Lady Gaga's album. Popular streamer Ninja helped out by replying, "Call me on the Telephone. I'll give you a Million Reasons to play. You and I."
The New on Netflix Twitter account replied with a jab at people from Florida. "Florida with healthbars," it said. The official Dictionary.com Twitter account, meanwhile, linked to its definition page for "Fortnight" with the caption, "The good news is it won't take us two weeks to answer."
Fortnite recently launched its much-anticipated Chapter 2 update that introduced a new island and a number of new mechanics including fishing and carrying downed teammates. There are also new challenges and a new battle pass, among other things.
For lots more on Chapter 2, check out GameSpot's breakdown here: