Crytek CEO Cevat Yerli admits name for PC shooter is "strange," but says it was chosen to mirror the game's "personal" tone.

Some may think Crytek's free-to-play PC shooter Warface has a silly or far-fetched name, but according to company CEO Cevat Yerli, the title could not be more appropriate.

"Because I think [Warface is] very personal. I think it‘s a very social experience," Yerli told Rock, Paper, Shotgun. "Yes, it‘s a very strange word combination, but I wanted to express that it‘s a truly social FPS game. It‘s about war on a different scale--between corporate entities--but also, it‘s a shooter between you and your friends. That implies so many new kinds of possibilities with the social technology that we‘ve invested over the last five years to build. So that‘s why we as a company keep going back to 'face.' It‘s very personal."

Warface is Crytek's first free-to-play game. The game is in development at the company's Kiev outfit and runs on CryEngine 3. Warface is a military shooter set in the near future, and Crytek claims it offers a cinematic experience with next-gen visuals, artificial intelligence, and physics. It is currently in beta.

For more on Warface, check out GameSpot's previous coverage.

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