Nintendo of America president says 2006 console remains viable; will look to push system in Canada, Latin America, and Eastern Europe markets.
The Wii U may be the current focus of attention for Nintendo, but that does not mean the company is abandoning the Wii. In an investor question and answer session attended by Engadget, Nintendo of America president Reggie Fils-Aime confirmed the Mario maker will continue to support the Wii, and will look to regions outside of the United States to push the aging console.
"We will continue to sell the Wii," Fils-Aime said. "In the US, the Wii has sold about 40 million units. We believe that there continues to be an opportunity with the Wii."
The Nintendo executive further commented that he believes there is an opportunity to push the Wii in Canada, as well as Latin America and Eastern Europe because of the system's lower price point relative to the Wii U. Nintendo's new console will be available come November in two models: a $300 basic version and a $350 deluxe iteration.
"You can reach price points, you can reach consumers that, candidly, we won't be able to reach with the Wii U. That's gonna continue to be an opportunity," he said. "On a global base, certainly there are markets in Eastern Europe. There are a number of other markets where if Wii has an attractive price point, it'll do well."
Fils-Aime said Nintendo will sell the Wii side-by-side with the Wii U "for some period of time," but did not say when this support will expire or if a price drop is planned. The Wii currently retails for $150 in the United States.
Read and Post Comments | Get the full article at GameSpot
|