Yves Guillemot not happy with Nintendo's decision to start new system at $300, wishes it was less expensive.

The Wii U may be too expensive. That's according to Ubisoft CEO Yves Guillemot, who told Games Industry International that he is not pleased with the pricing Nintendo decided on for its first high-definition console and hopes for a price drop.

"I always prefer lower pricing, so I can't say I'm happy," Guillemot said. "I'm never happy when the machines are expensive. What we have to do there is remember that compared to an iPad, it's cheap. With what it brings [to the gaming table] it's cheap. But I hope they'll be able to drop their price in time."

The Wii U is due out in North America on November 18 beginning at $300 for an 8GB basic model and scaling to $350 for the 32GB deluxe version that includes a copy of Nintendo Land.

The first high-definition system from Nintendo will launch with 23 titles, including Call of Duty: Black Ops II and Assassin's Creed III.

The Wii U comes to Europe and Australia on November 30, with a launch in Japan rounding out the bunch on December 8.

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