Microsoft Gaming CEO Phil Spencer has acknowledged that Microsoft is lagging behind its competitors in the area of bringing some of its gaming franchises to TV and film. Speaking to The Washington Post, Spencer said Microsoft is "earlier in our journey" to adapt its franchises for other mediums.

Sony, for comparison, operates a gigantic film and TV studio and has its own gaming-specific label called PlayStation Productions that's behind HBO's The Last of Us and many upcoming projects. Nintendo recently partnered with Universal for the massively successful The Super Mario Bros. Movie.

Microsoft does have the Halo TV series, which it's producing with Paramount; a second season is now in the works. Years earlier, Microsoft partnered with The Lord of the Rings director Peter Jackson to make a Halo movie, but it famously fell apart. Looking ahead, Microsoft is working with Netflix to make a Gears of War movie and anime, while there is a Minecraft movie with Jason Momoa, and a Fallout series from Westworld's creators.